SEM
SEM stands for Search Engine Marketing. It’s a digital marketing strategy that uses paid advertisements on search engine results pages (SERPs) to increase a website’s visibility and drive traffic. Essentially, businesses pay to have their ads appear in search engine results when users search for relevant keywords.
Here’s a more detailed explanation:
What SEM is about
- Paid Advertising: SEM primarily involves paid advertising, where businesses pay to have their ads displayed on search results pages.
- Keyword Targeting: Businesses bid on specific keywords that potential customers are likely to use when searching for products or services.
- Increased Visibility: By bidding on relevant keywords, businesses can achieve higher rankings in search results, making their ads more visible to potential customers.
- Driving Traffic: SEM aims to attract users to a website by displaying ads that are relevant to their search queries.
- Pay-per-click (PPC): SEM often uses a pay-per-click model, where businesses pay only when a user clicks on their ad.
- Data-Driven Approach: SEM allows businesses to track and analyze the performance of their campaigns, enabling them to optimize their strategies and improve their return on investment (ROI).