SEO, or Search Engine Optimization, is the process of improving your website’s visibility in search engine results pages (SERPs) like Google. It involves a range of strategies to help search engines understand and rank your content more effectively, ultimately driving more organic (non-paid) traffic to your website.
Here’s a more detailed breakdown:
Goal
To improve your website’s ranking and visibility in search engine results.
How it works:
- On-page SEO: Optimizing content, keywords, and website structure for search engines.
- Off-page SEO: Building backlinks from other websites and promoting your site online.
- Technical SEO: Ensuring your website is crawlable, indexable, and performs well for search engine bots.
Why is it important?
- Increased visibility: Higher rankings in search results mean more people see your website.
- Higher traffic: Increased visibility leads to more visitors to your website.
- More leads and sales: Potential customers are more likely to convert into leads or sales when they find your website through organic search.